MCP App
An app built on the Model Context Protocol that any AI assistant can call — the buyer-facing surface, not the protocol.
An MCP app is the interactive surface a buyer touches inside an AI chat. The Model Context Protocol is the plumbing that lets assistants call outside tools. The app is what shows up: the live thing the assistant pulls in to answer a question, show options, and take an action — right there in the conversation.
Think of it as your landing page, except it lives inside the chat instead of on your site.
Why it matters for the ChatGPT funnel
Ranking in an AI answer gets you mentioned. It does not get you booked.
When the buyer is ready to act, a plain text reply has nowhere for them to go. An MCP app gives them somewhere: it can qualify them, show your offer, and capture the lead without ever leaving the chat. That is the difference between being a name the assistant drops and being the option it picks. The app is the surface where AI-search intent turns into pipeline.
How drio fits
drio is how you build and run that MCP app without touching the protocol. You configure the journey — what the assistant shows, when it qualifies, how it books — and drio renders it as the app that fires at the moment of intent. You keep the demand-gen thinking; drio handles the surface that converts it.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT