Lead Capture in Chat

Lead capture in chat means collecting a qualified buyer — their name, their need, a booked time — without ever sending them out of the conversation. The ask happens right inside ChatGPT or Claude, at the moment of intent.

Compare that to the old way: the assistant names your brand, the buyer clicks out to your site, and a form load later they're gone.

Why it matters for the ChatGPT funnel

This is where most AI demand quietly leaks away. You can win the mention. You can even be the pick. But if the next step is "go visit a website," you've handed the buyer a reason to drift — to a competitor, to a tab they never reopen.

The hottest intent dies in the handoff. A buyer who just asked the assistant to compare vendors is ready to talk now. Capturing them in the chat closes the gap between interest and pipeline, instead of leaving it to leak.

How drio fits

drio is the layer that makes the ask happen in the room. When the assistant picks your brand, drio can qualify the buyer and book the meeting inside the conversation — so a high-intent moment becomes a real lead instead of a lost click. You pay for the lead it actually delivers, not the traffic that bounces.