Funnel Leakage

Funnel leakage is every place a ready buyer slips out of your funnel before they convert. They showed interest, then quietly disappeared — no form, no meeting, no trace.

Most leaks are familiar: a slow landing page, a clunky form, a follow-up that never lands. You can see those in your conversion funnel and patch them.

The newest leak is invisible. Your buyer asked ChatGPT for a recommendation, got an answer about you, and made a decision — all inside a chat you never see.

Why it matters for the ChatGPT funnel

You can rank in AI answers and still leak the demand. The assistant describes you, the buyer nods, and the conversation ends right there. No click. No visit. No lead.

That gap doesn't show up in your analytics, so it feels like you simply have no demand. You do. It's leaking out of the dark funnel at the exact moment of highest intent — when the buyer is asking who to pick.

If you can't capture that moment, you fund the demand and a competitor closes it.

How drio fits

drio plugs the leak where it opens — inside the chat. When the assistant reaches for a recommendation, a drio app gets picked, answers the buyer's real question, and books the meeting before the conversation ends. Instead of watching ready buyers drop off in a window you can't see, you turn that moment into captured pipeline.