Bounce Rate

Bounce rate is the share of people who land, look, and leave without doing anything you wanted them to do. They show up, nothing pulls them forward, and they're gone.

The same thing happens in AI search. A buyer asks ChatGPT about your category, your brand comes up, and the conversation just... ends. No demo booked. No next step. That's the AI-search version of a bounce — and you never see it in your analytics.

Why it matters for the ChatGPT funnel

Getting found is only the first beat. A buyer can read a glowing answer about you in ChatGPT and still walk away with nothing to act on.

When there's no clear next step inside the chat, the intent evaporates. The buyer moves on, asks the assistant something else, and the moment is gone. High AI visibility with no in-chat action is just an expensive bounce — demand you ranked for but never captured. It's funnel leakage you can't even measure.

How drio fits

drio gives the buyer somewhere to go before they bounce. When the assistant picks your app at the moment of intent, drio books the meeting right inside the chat — turning a conversation that would have ended cold into pipeline. Instead of measuring how many buyers slipped away, you start counting the ones who convert.