Demand gen & funnel

Landing Page

The page built to convert a specific visitor — and why, in AI search, the 'page' is increasingly the chat itself.


A landing page is a single page built to do one job: turn a specific visitor into an action — a demo booked, a form filled, a trial started.

You strip away the noise, lead with one offer, and point everything at one call to action. It is the most optimized surface in your funnel.

Why it matters for the ChatGPT funnel

The catch is that more buyers now decide before they ever reach your page.

They ask ChatGPT who to use, compare options inside the chat, and want to act in that moment. By the time they would click through to your landing page, the intent has cooled — or they never click at all.

So the highest-converting "page" is increasingly the conversation itself. The same discipline you bring to a landing page — one offer, one clear next step — now has to live where the buyer actually is: inside the answer.

How drio fits

drio is that landing page, rebuilt for the chat. It is an app the assistant can pick at the moment of intent, with one clear action — book the meeting — right inside the conversation. You still bring your best offer and your tightest call to action; drio just puts them where the decision happens, instead of one click too late.

Win the answer, not just the ranking

drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.

Sell inside ChatGPT