Click-Through Rate (CTR)
The share of people who click a given link — under pressure in an AI world where the answer often replaces the click.
Click-through rate is the share of people who see a link and actually click it. If 100 people see your result and 4 click through, your CTR is 4%. For years it was the heartbeat of demand-gen: more clicks meant more traffic meant more pipeline.
Why it matters for the ChatGPT funnel
That heartbeat is fading. When a buyer asks ChatGPT or Claude a commercial question, the assistant often answers in the chat — no link, no click. This is zero-click search, and it quietly drains the top of your funnel. You can still be mentioned in the answer and get zero traffic from it. CTR was never the real goal anyway; it was a proxy for the thing you actually want — a booked conversation. When the click disappears, that proxy breaks, and you need a new place to convert intent.
How drio fits
drio moves the conversion off the click and into the chat. Instead of hoping a buyer clicks out, gets to a landing page, and converts, drio's app gets picked by the assistant at the moment of intent and books the meeting right there. You stop measuring clicks you no longer get and start measuring booked leads — the outcome a healthy CTR was only ever pointing at.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT