Pay-Per-Lead
Paying only for actual booked leads, not impressions or software seats — drio's model, which puts delivery risk on us, not you.
Pay-per-lead means you pay only for an actual booked lead — a real meeting on the calendar — not for impressions, clicks, or another software seat. The risk of delivery sits with the vendor, not with you. No lead, no charge.
Why it matters for the ChatGPT funnel
The buying journey is moving into ChatGPT and Claude, but most ways to act on that demand still bill you up front. You buy seats, run ads, or pay for "visibility" and hope it turns into pipeline.
That hope is the gap. A brand can show up in AI answers and still book nothing.
Pay-per-lead closes that gap. You only spend when an AI-search conversation becomes a booked meeting — so your cost per lead maps to real pipeline, not guesswork. It makes AI-search demand generation something you can put a number on.
How drio fits
drio runs on pay-per-lead because we are the conversion layer — the part that turns AI-search intent into a booked meeting inside the chat. We carry the delivery risk: if the assistant doesn't pick you and book the meeting, you don't pay. That's also why attribution is clean — every charge ties back to one real lead you can see.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT