Demand Generation
Creating awareness and interest that fills the top of your funnel — increasingly happening inside AI assistants you don't control.
Demand generation is the work you do to create awareness and interest in your category, so buyers want what you sell before they ever talk to sales. It fills the top of your funnel. More and more of that interest now forms inside AI assistants you don't own.
Why it matters for the ChatGPT funnel
Buyers used to discover you through search, ads, and content. Now they ask ChatGPT and Claude "what's the best tool for X" — and the assistant answers.
That means demand is being created in a place you can't see and can't track. If the assistant doesn't mention you, the interest goes to whoever it does mention. If it mentions you but no one acts, the demand evaporates inside a chat window. This is the new dark funnel: real AI-search intent you never get credited for.
How drio fits
Showing up in AI answers is only half the job. The interest still has to turn into a booked meeting.
drio is the layer that converts that demand at the moment it forms. When a buyer asks the assistant and you're the answer, drio lets them book right inside the chat — so AI-created demand becomes pipeline you can measure, and you only pay per lead.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT