Connector vs. Custom App
The buyer’s first build decision: connect an existing tool, or ship a purpose-built app that gets picked.
This is the first build decision you face once you decide to live inside the chat. A connector wires an existing tool you already run into ChatGPT or Claude, so the assistant can read or trigger it. A custom app is a purpose-built experience you ship into the chat from scratch, designed to do one job well.
A connector gets you in the door fast. A custom app gets you the door, the room, and the booking flow.
Why it matters for the ChatGPT funnel
The assistant only surfaces what helps it answer the buyer right now. A thin connector often returns raw data the model has to repackage, and you lose control of how you show up. A purpose-built app controls the moment: it presents your offer cleanly and gives the buyer a clear next step. When two brands both rank in the answer, the one with the better in-chat experience is the one that gets picked and converts. The wrong default here quietly leaks pipeline.
How drio fits
drio is where you build the app side of this decision. Instead of exposing a tool and hoping, you ship an app that gets chosen at the moment of intent and books the meeting inside the chat. You keep the speed of connecting, plus the conversion control of a purpose-built experience.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT