ChatGPT App
An app that runs inside ChatGPT — the surface your buyer interacts with when the assistant calls you. The thing you're optimizing.
A ChatGPT App is software that runs inside a ChatGPT conversation. Built by OpenAI on the Apps SDK, it lets a brand show up as an interactive experience — not just a link — when the assistant decides you're relevant. The buyer never leaves the chat. They mention your name, or ChatGPT surfaces you, and your interface opens right there in the thread.
Think of it as your storefront on the surface where buying now happens.
Why it matters for the ChatGPT funnel
Ranking in AI answers gets you mentioned. It does not get you booked.
A ChatGPT App is where the mention becomes pipeline. It's the moment the buyer can do something — see options, ask questions, hand over their details — without ever opening a browser tab. If you're only a name in the answer, you're a citation. If you're an app, you're the pick that captures the lead.
This is the difference between AI visibility and conversion. The app is the surface where the funnel actually closes.
How drio fits
drio is the app you put on that surface. You point it at your offer, and drio builds the experience that gets picked at the moment of intent and books the meeting inside the chat — so the demand you already earned in ChatGPT turns into booked leads instead of stopping at a mention.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT