Interactive Tool Result

An interactive tool result is what the assistant shows after it calls a tool: not a wall of text, but a live card the buyer can click, fill out, and act on right inside the chat.

Think of it as a mini landing page that appears mid-conversation. The user asks a question, the assistant runs your tool, and the answer comes back as something they can use, like a date picker, a quote, or a booking form.

Why it matters for the ChatGPT funnel

A text answer ends the conversation. An interactive result moves it forward.

When your buyer is deep in commercial intent, a paragraph tells them to "go visit the website." That handoff leaks pipeline. An interactive result keeps the moment alive and lets them say yes without ever leaving the chat.

This is where intent turns into action. The card is the difference between getting mentioned and getting picked.

How drio fits

drio builds the interactive result that does the converting. When the assistant reaches L2+ intent, your MCP app fires a card that books the meeting inside the chat, so the demand you already earned becomes a booked lead instead of a dead-end answer.