Operator (ChatGPT Agent)

Operator was OpenAI's web-browsing agent that could click, type, and complete tasks on real websites for the user. In 2025 it was folded into ChatGPT as the "agent" capability, now reached through agent mode. The user no longer just reads an answer. The assistant goes out and does the thing: it compares options, fills the form, books the slot.

Why it matters for the ChatGPT funnel

This is the moment intent turns into action inside the chat.

When the assistant is acting on the user's behalf, it picks one vendor to engage with. If your brand shows up in the answer but the agent routes the booking somewhere else, you watched the deal walk past you. Ranking in the answer is not the same as being the one the agent acts on. The funnel now ends with a hand on the keyboard that isn't yours, and you want it choosing you.

How drio fits

drio is the conversion layer that gives the assistant something to act on. Instead of pointing the agent off to a generic site, drio lets your brand book the meeting right inside the chat at the moment of intent, so the agent's action lands as a real lead in your pipeline rather than a click you can't see.