AI Browser

An AI browser is a web browser built around an assistant instead of a search box. Products like OpenAI's ChatGPT Atlas and Perplexity's Comet read pages for the user, answer questions, and can take multi-step actions on their behalf — shop, compare, fill forms, book things — without the user ever clicking through to your site.

Why it matters for the ChatGPT funnel

This is the buying journey leaving the open web for good.

In a normal browser, your prospect lands on your page and you control the experience. In an AI browser, the assistant does the visiting. It reads, summarizes, and often decides — so the moment of intent happens inside the chat, not on your homepage.

Showing up in ai-search-intent answers is no longer enough. If the assistant can act, you need to be the option it picks and the place it can actually book — or that demand passes you silently. See zero-click-search.

How drio fits

drio is the conversion-layer-for-ai-search. When the buyer reaches real intent inside an AI browser, drio is the app the assistant can call to qualify them and book the meeting right there — turning a session that used to end in a summary into a lead in your pipeline.