Deep Research

Deep Research is a mode in ChatGPT that does multi-step research for the user. They ask one question, and ChatGPT spends several minutes reading hundreds of pages, then writes a long, sourced report back inside the chat. Think of it as a research analyst the buyer can summon for free.

Why it matters for the ChatGPT funnel

This is a high-intent moment. When a buyer runs Deep Research on "best vendor for X," they are building a shortlist before they ever fill out a form. The report it produces is their first comparison sheet.

If your brand isn't cited in that report, you're not on the list. If you are cited but the report sends them to a competitor's booking link, you ranked and still lost the deal. This is exactly the gap a tracker shows you and can't close: visibility without winning the shortlist.

How drio fits

drio is the conversion layer that runs after the research is done. When a buyer's reading surfaces your brand, drio is the MCP app ChatGPT can open to qualify them and book the meeting in the chat. The report ends; the conversation starts; the lead lands in your pipeline.