Commercial-Intent Query

A commercial-intent query is a question someone asks an AI assistant when they are close to a purchase. Not "how does X work," but "best tool for X," "X vs Y," or "who should I hire for X." The person is shopping, and the assistant is now the storefront.

Why it matters for the ChatGPT funnel

These are the queries that turn into pipeline. A learning question is top-of-funnel; a commercial-intent query is the moment money is on the table. If you show up in those answers, you are in front of a buyer at the exact second they decide. If you only show up for informational ones, you get traffic but no demand capture.

So the question is not just "do we rank in ChatGPT." It is "do we rank for the queries with buying intent, and do we convert them." Most brands measure the first half and lose the second.

How drio fits

drio sits on the commercial-intent moment. When the assistant fields a buying question and picks you, drio is the app inside the chat that books the meeting right there, before the buyer leaves to compare. That is the gap between an answer and an SQL closed.