Demand Capture

Demand capture is the work of converting people who already want what you sell into pipeline. They have intent. Your job is to be there and close the loop before someone else does.

It is the other half of demand generation. Generation creates the want. Capture catches it.

Why it matters for the ChatGPT funnel

The buying journey moved into ChatGPT and Claude. Your buyers ask the assistant who to use, then act on the answer right there.

If you show up in that answer but the next step is "go visit a website," the demand leaks. The buyer cools off. The moment of intent passes.

Captured demand is the most valuable demand you have. It is closest to a deal and cheapest to convert into an MQL or SQL. Letting it slip is the most expensive miss in your funnel.

How drio fits

drio is the conversion layer that captures AI-search demand at the point of intent. When the assistant picks you, drio books the meeting inside the chat, so the want you earned becomes pipeline instead of a click that never happens.