Marketing-Qualified Lead (MQL)
A lead marketing judges interested enough to hand to sales, the first scoring gate in your funnel
A marketing-qualified lead is a person who showed enough interest that marketing decides they're worth handing to sales. It's the first gate in your funnel: a raw contact becomes a lead worth a real follow-up.
Why it matters for the ChatGPT funnel
The buying journey moved into ChatGPT and Claude.
Your buyers ask the assistant for a recommendation, get an answer, and move on. None of that shows up as an MQL.
So your funnel starts a step too late. You count the people who fill out a form, but the high-intent moment already happened inside the chat, where you couldn't see it or capture it.
The result is a thinner top of funnel than your actual demand deserves.
How drio fits
drio is an app the assistant can pick at the moment of intent. When a buyer asks for a recommendation, drio answers and books the meeting inside the chat. That captured lead enters your funnel as a real MQL, sourced from AI search instead of lost to it. It's the conversion layer that turns chat demand into pipeline you can count.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT