Sales-Qualified Lead (SQL)
A lead your sales team has vetted and accepted as worth a real selling conversation.
A sales-qualified lead is a lead your sales team has reviewed and agreed is worth their time. It cleared the marketing bar, then passed a second check: real budget, real need, real timing. An MQL shows interest. An SQL is interest sales will actually work.
Why it matters for the ChatGPT funnel
Buyers now research inside ChatGPT and Claude before they ever hit your site. By the time they reach out, they have read your answer, compared options, and narrowed the field. That makes AI-search demand some of your warmest pipeline. But warm demand only counts if it lands as a qualified lead instead of an anonymous visit that bounces. If the assistant mentions you but never moves the buyer to a booked conversation, that high-intent moment never becomes an SQL. It just evaporates.
How drio fits
drio is the conversion layer on top of AI search. When a buyer asks the assistant and your app gets picked, drio books the meeting inside the chat. The lead arrives qualified and ready, not as a cold form fill, so the handoff to sales starts closer to an SQL.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT