Sales-Qualified Opportunity (SQO)
An SQO is a deal your sales team has vetted and accepted as real pipeline worth working.
A Sales-Qualified Opportunity is a lead that sales has inspected, accepted, and slotted into the pipeline as a real deal. It outranks an MQL and an SQL because a rep has confirmed budget, fit, and timing — it is the moment marketing-sourced interest turns into forecastable revenue.
Why it matters for the ChatGPT funnel
This is the number your CFO actually trusts.
Plenty of brands now show up in ChatGPT and Claude answers. Far fewer turn that visibility into accepted deals. An impression in an AI answer is not an SQO. The gap between "we got mentioned" and "sales accepted the deal" is where most AI-search demand quietly leaks away.
If your AI presence is growing but SQO counts are flat, the demand is real and the conversion step is broken.
How drio fits
drio is the conversion layer on the AI-visibility stack. When the assistant picks your app at the moment of intent, drio books the meeting inside the chat — so the lead arrives qualified and ready for sales to accept. That shortens the path from an AI answer to an SQO your team can forecast.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT