Intent Data

Intent data is the trail of signals a buyer leaves while researching a purchase.

It tells you who is in-market right now, not who might be someday.

Classic sources are content downloads, review-site visits, and third-party browsing data. The clearer the signal, the warmer the lead.

Why it matters for the ChatGPT funnel

The hottest intent signal no longer shows up in your forms.

It happens inside ChatGPT and Claude, where buyers ask "which tool should I pick" at the exact moment of decision. That is the strongest buying signal there is, and most of it is invisible to your stack.

A buyer asking an assistant to compare vendors is past the top of the funnel. They are at decision-stage intent. If you can only see form fills, you are reading yesterday's intent while today's pipeline closes somewhere else.

How drio fits

drio works on the live intent inside the chat itself. When a buyer asks the assistant for a recommendation, a drio app can get picked, answer the question, and book the meeting right there. So instead of inferring intent from breadcrumbs, you act on it as a booked lead at the moment it peaks. It is the conversion layer where AI-search intent turns into pipeline.