Buying Signal

A buying signal is any action that shows someone is moving toward a purchase.

Asking for pricing. Comparing you to a rival. Requesting a demo. Each one says "I'm closer to buying than I was a minute ago."

The stronger the signal, the more ready the person. A pricing question outweighs a casual browse.

Why it matters for the ChatGPT funnel

The buying journey now starts in ChatGPT and Claude. People ask the assistant which tool to pick, what it costs, how it compares.

Those questions are buying signals. They happen at the moment of intent — but most of them never reach you. The chat ends, the signal evaporates, and you see nothing in your pipeline.

You can rank in the answer and still miss every signal, because there's no way to act on it inside the chat.

How drio fits

drio reads the buying signal and acts on it in the same conversation. When the assistant hits real intent, a drio app fires inside the chat — answering, qualifying, and booking the meeting before the moment passes. The signal becomes a booked lead instead of a question you never heard.