Canvas

Canvas is ChatGPT's dedicated editing pane that opens beside the chat for longer writing and coding work. Instead of answers scrolling away, one document sits open and updates as the user edits and iterates. It is one of several richer surfaces, alongside deep research and agent mode, where people stop skimming and start working.

Why it matters for the ChatGPT funnel

Canvas is a signal about intent. When a buyer moves from a quick answer into a focused workspace, they are no longer browsing. They are building something, comparing options, or drafting a decision.

That is exactly the moment your brand wants to be present, not as a citation that scrolls past, but as something the assistant can actually use.

The lesson Canvas teaches: ChatGPT funnels reward depth. The brands that win aren't the ones mentioned once. They're the ones that show up when the buyer leans in.

How drio fits

drio is the conversion layer that turns that lean-in moment into a booked meeting. When a buyer reaches real commercial intent, drio gives the assistant an app it can pick, so the buyer books inside the chat instead of clicking away. Canvas shows where attention deepens. drio is how that depth becomes pipeline.