Answer Engine Optimization (AEO)
Optimizing your content so AI assistants and answer engines quote it directly as the answer — not just link to it.
Answer Engine Optimization (AEO) is the practice of structuring your content so an "answer engine" — ChatGPT, Claude, Perplexity, Google's AI Overviews — uses your words as the answer to a buyer's question. GEO is about being recommended in the mix; AEO is the close cousin focused on being the quoted, cited source.
In practice that means clear question-and-answer formatting, concise factual statements a model can lift cleanly, strong schema markup, and content organized around the real questions buyers ask rather than keyword strings.
Why it matters for the ChatGPT funnel
When an assistant quotes you as the answer, you get the credibility and the attribution — your brand is attached to the recommendation at the exact moment the buyer is forming an opinion. When it quotes a competitor or a review site instead, that's who gets the trust. AEO decides whose framing the buyer walks away with.
How drio fits
AEO earns the mention and the trust. drio adds the next step buyers can actually take inside the chat — an app that answers follow-up questions from your approved content and turns the moment of trust into a booked call.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT