llms.txt

llms.txt is a plain-text file you place at the root of your site that hands AI crawlers a clean, curated map of your most important content. Proposed by Jeremy Howard in 2024, it's like robots.txt — but instead of blocking crawlers, it helps them read you. Web pages are full of menus, scripts, and layout noise that assistants struggle to parse; an llms.txt file points them straight to what matters, in markdown they can digest.

Why it matters for the ChatGPT funnel

You can't get picked in a ChatGPT answer if the assistant can't cleanly read what you do. When your pages are noisy, the model grabs the wrong line — or skips you for a competitor it understood faster. A tidy llms.txt makes your positioning, products, and proof easy to ingest, which lifts the odds you surface for the commercial queries your buyers are actually typing. Better legibility is one quiet input into answer engine optimization and generative engine optimization.

How drio fits

Being read clearly gets you found. Getting found isn't the same as getting booked. drio is the conversion layer that picks up after the assistant surfaces you — turning that AI-search intent into a meeting booked inside the chat, paid per lead. llms.txt helps you show up; drio helps you convert it.