Generative Engine Optimization (GEO)
Getting your brand mentioned and recommended inside AI answers from ChatGPT, Claude, Perplexity, and Google's AI Overviews.
Generative Engine Optimization (GEO) is the practice of getting your brand to show up — favorably — when an AI assistant answers a buyer's question. Where SEO aimed to rank a page in a list of blue links, GEO aims to get you named and recommended inside the generated answer itself, whether that's ChatGPT, Claude, Perplexity, or Google's AI Overviews.
It works on different signals than classic SEO: clear, quotable content; strong entity and authority signals; structured data; and being cited by the sources these models trust.
Why it matters for the ChatGPT funnel
More of your buyers now start in a chat, not a search bar. They ask the assistant to compare options and shortlist for them — and they often act on that shortlist without ever visiting a website. If you're not in the answer, you're not in the consideration set. GEO is how you get back into the room where the decision starts.
How drio fits
GEO gets you mentioned; it's the recognition that makes an assistant trust and pick your app later. drio sits one step downstream: it turns that visibility into an app that fires at the moment of intent and books the meeting — so a mention becomes pipeline, not just a nice citation.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT