Share of Model
How often AI assistants mention or recommend your brand versus competitors — the AI-era answer to share of voice.
Share of Model is how often AI assistants name or recommend your brand versus your competitors when buyers ask. Think of it as share of voice for the ChatGPT era: not how loud you are in ads, but how present you are inside the answer the assistant actually gives.
A high share means the model reaches for you first. A low share means your rivals own the shortlist while you sit off-screen.
Why it matters for the ChatGPT funnel
Your buyers ask the assistant to compare options and pick for them. The brands in that answer get considered; everyone else is invisible. Share of Model is the scoreboard for that moment — it tells you whether you're getting found and picked, or quietly losing pipeline to the names the model trusts more. It's the leading indicator before any of that demand turns into a meeting.
How drio fits
A tracker measures your Share of Model — it shows where you rank in AI answers. drio works on the slice that's ready to buy: it turns the answers where you do show up into an app the assistant can pick at the moment of intent, booking the meeting inside the chat. Visibility becomes booked pipeline, not just a higher score.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT