GPTBot

GPTBot is OpenAI's web crawler.

It reads your public pages so your content can feed ChatGPT.

Think of it as the bouncer at the door of the AI answer.

If it can't read you, you don't exist inside that answer.

You control it with a few lines in your site's robots.txt file. Allow it, and your pages become eligible. Disallow it, and you opt out of being cited.

Why it matters for the ChatGPT funnel

You can't get picked in an answer you were never crawled for.

Buyers now research inside ChatGPT, not just Google. If GPTBot is blocked, your brand goes missing at the exact moment a prospect is comparing options. A competitor who left the door open gets named instead.

This is the quiet first gate of generative engine optimization: before you can rank, be picked, or convert, the crawler has to be allowed in.

How drio fits

Getting crawled gets you eligible. It doesn't get you the meeting.

drio sits one layer past visibility. Once ChatGPT surfaces your brand, drio is the app the assistant can pick to answer questions and book the lead inside the chat. The crawler opens the door. drio turns the visitor who walks through it into booked pipeline.