Citation Rate
How often an AI assistant names your brand as a source when it answers a question your buyers are asking
Citation rate is the share of AI answers that name your brand as a source.
Ask ChatGPT or Claude a question your buyers ask. Sometimes it cites you. Most times it doesn't. Citation rate is that ratio, measured across many prompts.
It's the top-of-funnel number for the ChatGPT funnel: are you even in the answer?
Why it matters for the ChatGPT funnel
You can't convert demand the assistant never sends you.
A low citation rate means you're invisible at the exact moment your buyer is comparing options inside the chat. A high one means you're showing up — but showing up is not the same as being picked, and being picked is not the same as booking a meeting.
That's the trap. Citation rate is a visibility number, not a pipeline number. A tracker like Profound reports it. It tells you the door is open. It says nothing about whether anyone walked through.
How drio fits
drio sits one layer below the citation. Once you're cited and the buyer is in the chat with intent, drio is the app the assistant can hand them — to compare, qualify, and book the meeting without leaving the conversation. Citation rate gets you into the answer. drio turns that slice of attention into booked leads.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT