ChatGPT Funnel
The funnel that now runs inside ChatGPT — research, comparison, and decision happening before a buyer ever reaches your site.
The ChatGPT funnel is the buying journey that now happens inside the chat. Your prospect researches the problem, compares options, and narrows the shortlist — all before they ever land on your site.
It's the same funnel you already run. It just moved upstream, into a window you can't see and a page you don't control.
Why it matters for the ChatGPT funnel
The early, high-leverage stages used to start on your landing page. Now they start in a chat thread.
By the time a buyer reaches your site — if they reach it at all — the decision is mostly made. You inherit the bottom of the funnel and miss the part where preference gets built.
That's how brands get found in AI search yet still lose the deal. Showing up in the answer isn't the same as being the pick, and being mentioned isn't the same as booked pipeline. The funnel runs without you, and the leakage is invisible.
How drio fits
drio is the conversion layer for that funnel. When the assistant reaches real buying intent, drio gives it an app it can pick — one that books the meeting right there in the chat. You stop inheriting the bottom of a funnel you couldn't see, and start converting demand at the moment it forms.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT