Marketing Funnel

The marketing funnel is the journey a buyer takes from never having heard of you to handing over money. They learn you exist, they weigh you against options, they decide, they buy. Same shape it has always had — but the top of it has quietly moved. For more and more buyers, that first awareness moment now happens inside ChatGPT or Claude, not on your homepage or in a Google result.

Why it matters for the ChatGPT funnel

If the funnel now starts in an AI assistant, that is where you win or lose the deal. The buyer asks the assistant for a recommendation, gets an answer, and acts — often without ever clicking through to your site. So the old funnel stages still apply, they just play out in the chat. You can be mentioned (found) and still not be the one the assistant picks. And even when you are picked, the buyer can stall there because there is no clear next step to book a meeting. Every gap in that in-chat path is pipeline leaking out before it ever reaches your CRM.

How drio fits

drio is the conversion layer that lives at the bottom of this new funnel. When the assistant is ready to recommend you at real buying intent, drio is the app it picks — and it books the meeting right inside the chat, so awareness turns into booked pipeline instead of a dead end.