Structured Data / Schema Markup
Tagging your pages so AI assistants can read your facts cleanly and recommend you in their answers.
Structured data is extra code you add to a page that spells out your facts in a machine-readable format — your product, price, reviews, FAQs, locations. Schema markup is the most common vocabulary for it. It doesn't change what a human sees; it makes the page easy for an assistant to read and trust.
Why it matters for the ChatGPT funnel
Assistants don't read your page the way a visitor does. They pull facts and answer in their own words. When your details are clearly tagged, you're easier to quote accurately and harder to misrepresent — which raises your odds of being named when a buyer asks the assistant to compare options. Clean structured data is part of how you earn that mention through generative engine optimization, and it feeds the rankings a tracker reports back to you.
How drio fits
Schema gets your facts read correctly; that recognition is what makes an assistant trust you. drio sits one step later: it turns that trust into an app the assistant can pick at the moment of intent and books the meeting inside the chat — so being readable becomes pipeline, not just a clean citation.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT