Source Attribution
When an AI assistant cites your brand as a source in its answer, but a citation alone never books a meeting
Source attribution is when ChatGPT or Claude names your brand as a source for its answer — the little citation that says "here's where this came from." It tells you the assistant trusted you enough to point at you.
Why it matters for the ChatGPT funnel
Getting cited is the start of demand, not the end of it.
A buyer asks a commercial question. The assistant answers and cites a handful of brands. You're in the list — good. But a citation is a footnote, not a booked meeting. The buyer still has to click out, land on your site, and start over.
Most of that intent leaks. The reader got their answer in the chat and rarely leaves it. So source attribution proves you have AI-search demand, yet your pipeline stays flat because nothing converts that mention into a conversation. A tracker can show you're cited; it can't capture the lead.
How drio fits
drio is the conversion layer that sits one step past the citation. Instead of being a source the buyer reads and forgets, your brand becomes an app the assistant picks at the moment of intent — booking the meeting right inside the chat. The mention becomes a lead, pay-per-lead, before the buyer ever clicks away.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT