Sales Funnel

A sales funnel is the path a buyer takes from first interest to a closed deal.

Each stage filters people out: some never get past awareness, some stall after a demo, some go quiet before signing.

The funnel is just a map of where buyers leak, so you can plug the biggest holes.

Why it matters for the ChatGPT funnel

The top of your funnel has quietly moved into ChatGPT and Claude.

Buyers now ask the assistant for options, compare them, and form a shortlist before they ever hit your site.

If you only count visits and form fills, that whole opening stage is invisible to you.

So your funnel looks like it starts at the website, when the real first stage is the AI answer.

When you're mentioned there but not the pick, the buyer drops out before your funnel even sees them.

That's not a closing problem. It's a top-of-funnel leak you can't see in your dashboard.

How drio fits

drio acts as the conversion layer at that new first stage.

Instead of hoping the chat sends a click your way, you run an app inside the assistant that gets picked and books the meeting right there.

The early funnel stages — interest, qualification, booking — happen in the chat, so a booked lead lands in your pipeline instead of leaking out the top.