Pipeline

Pipeline is the running total of real sales opportunities moving toward a close. It's the number your board cares about: not traffic, not impressions, but qualified deals with a name, a value, and a next step.

Why it matters for the ChatGPT funnel

The buying journey moved into ChatGPT and Claude.

Buyers ask, compare, and decide inside the chat — often before they ever touch your site.

A tracker can tell you that you show up in those answers. But showing up isn't pipeline. If the assistant mentions you and the buyer moves on, that demand evaporates with zero attribution.

Pipeline only grows when AI-search intent turns into a booked meeting or a qualified opportunity — a deal you can forecast, not a metric you can screenshot.

How drio fits

drio is the conversion layer on top of that AI demand.

When a buyer hits real intent in the chat, drio is the app the assistant picks — it answers, qualifies, and books the meeting right there.

That's how a mention becomes demand capture, and how AI-search visibility starts showing up as actual pipeline, pay-per-lead.