Sales Cycle

The sales cycle is the time it takes a lead to go from first interest to a closed deal. It's every step in between: the first touch, the qualifying call, the demo, the proposal, the signature.

Shorter cycles mean more revenue from the same pipeline. Longer cycles tie up your team and let deals go cold.

Why it matters for the ChatGPT funnel

The buying journey now starts inside ChatGPT and Claude. A buyer asks the assistant a commercial question and gets a shortlist before they ever hit your site.

That early research used to be the slowest, foggiest part of the cycle. When a buyer arrives already informed and ready, the cycle compresses.

But only if you catch them at that moment. A buyer who reads your name in an answer and then has to go hunt for a demo link falls back into the slow path. The intent cools, and your sales cycle stretches right back out.

How drio fits

drio is the conversion layer that books the meeting inside the chat, while intent is hot. The buyer who would have spent two weeks researching gets to the calendar in one reply. You capture that demand at the top of the cycle instead of waiting for it to find you later.