Product-Qualified Lead (PQL)

A Product-Qualified Lead is someone who has shown buying intent by using your product, not by raising a hand on a form.

They've already touched the thing you sell — tried a tool, hit a limit, seen the value — and that behavior is the signal.

It's a higher bar than an MQL and often closer to ready than an SQL, because intent is proven by action instead of guessed from a title.

Why it matters for the ChatGPT funnel

The buying journey now starts inside ChatGPT and Claude.

When a buyer asks the assistant for help and gets handed an app that solves their problem on the spot, they qualify themselves by using it — that's a PQL born in the chat.

No form. No demo request. Just a person who engaged with your product at the exact moment of intent. That's the highest-quality lead in your funnel, and it lands ready.

How drio fits

drio turns AI-search demand into PQLs without the wait.

When the assistant picks your app, the buyer uses it, qualifies through real interaction, and books the meeting — all inside the conversation. You capture that demand as a lead who already showed you they want it.