OpenClaw

OpenClaw is a free, open-source AI agent you run on your own devices that can actually do things — manage files, send emails, call APIs, automate workflows — and talks to you through the channels you already use, like WhatsApp, Telegram, Slack, and iMessage. It plugs into a model of your choice (Claude, GPT, DeepSeek) and extends itself through a simple SKILL.md skills system.

It was built by Austrian developer Peter Steinberger, first released as "Warelay" in late 2025 and renamed OpenClaw in January 2026, and went viral fast — which is why you'll see it all over tech Twitter.

Why it matters for the ChatGPT funnel

OpenClaw is part of a bigger shift: people are handing real tasks to autonomous agents instead of doing them by hand or visiting websites. For a marketer, the takeaway isn't the tool itself — it's that agents are becoming a place where buying research and actions happen. Every new agent is another surface where your brand is either present and useful, or absent.

How drio fits

drio isn't an autonomous assistant like OpenClaw — it's how your business shows up inside the assistants buyers already use. Where OpenClaw acts for an individual, drio gives your company an app that those assistants can call to answer questions, show proof, and book a meeting.