AI Agent

An AI agent is software that doesn't just answer a question — it takes steps to get something done. The moment you hand an assistant a set of tools it can call, it stops being a chatbot and starts acting on the user's behalf: looking things up, filling out forms, booking time.

For a buyer, that means the conversation can end in an outcome, not just an answer. They ask for help, and the agent does the thing.

Why it matters for the ChatGPT funnel

Your prospect is no longer reading ten blue links and clicking through to your site. They're asking an agent to handle it. When the agent has tools, it can compare options, qualify itself, and complete the next step — all inside the chat.

That's where pipeline is won or lost now. If your brand only shows up as a mention, the agent has nothing to act on and the moment passes. If the agent can actually take an action tied to you — capture intent, book a meeting — you get picked and you get the lead.

How drio fits

drio is the piece that gives the assistant something to do with your brand. Instead of hoping the agent recommends you, you give it a real app it can call when a buyer hits real intent — qualifying the lead and booking the meeting right there in the chat. You stop being a mention the agent reads about, and become an action the agent can actually take. See agentic commerce for where this is heading.