Agentic Commerce

Agentic commerce is buying that happens through an AI agent acting on a person's behalf. Instead of clicking through a website, the buyer tells ChatGPT or Claude what they need, and the assistant does the comparing, the deciding, and increasingly the booking — right inside the chat.

This is a real shift in where the purchase happens. The storefront moves from your site into the conversation.

Why it matters for the ChatGPT funnel

Your buyers are already starting purchases this way. They ask an AI agent for a recommendation, and the agent picks one option to act on. If that pick isn't you, the demand you earned in AI answers quietly leaks to a competitor.

Showing up in the answer is no longer enough. The win is being the one the assistant chooses and converts — turning ai-search-intent into booked pipeline before the buyer ever lands on a page.

How drio fits

drio is the conversion layer for this shift. When a buyer hits high intent inside ChatGPT or Claude, your drio app is what the assistant can pick — it answers, qualifies, and books the meeting without leaving the chat. So as buying moves into the agent, you capture the lead at the exact moment of intent instead of hoping they click out to find you. It's the same demand-gen motion you run today, met where the buying now happens.