Agentic Commerce Protocol (ACP)

The Agentic Commerce Protocol (ACP) is an open standard from OpenAI and Stripe that lets an AI agent finish a purchase on a shopper's behalf — right inside the chat. It defines how a buyer, their assistant, and your business talk to each other to discover a product, agree on the order, and take payment without ever leaving the conversation.

In plain terms: it's the plumbing that turns "I want this" in ChatGPT into a completed checkout, while you stay the merchant of record.

Why it matters for the ChatGPT funnel

Buying is moving into the chat. When the assistant can collect payment in the same breath it makes a recommendation, the trip to your website disappears — and so does the leak that happens on the way there.

That raises the stakes on a different problem. The agent still has to pick you before any checkout fires. Ranking in ChatGPT answers isn't the same as being the option it acts on. ACP rewards brands that are easy for an agent to choose at the moment of intent.

How drio fits

ACP is the rails for selling goods in chat. drio works the layer just above it: getting your offer picked, then booking the meeting or capturing the lead inside the conversation for things a one-click purchase can't close. If your sale needs a human, a demo, or a quote, drio is the conversion layer that turns that same AI-search demand into booked pipeline.