Conversational Commerce
Selling and buying inside a chat interface — the broader trend AI assistants just supercharged.
Conversational commerce is when buying and selling happen inside a chat, not on a webpage. The buyer asks, the assistant answers, and the deal moves forward without anyone clicking away. It started with live chat and messaging apps. AI assistants like ChatGPT and Claude just made it the default place people shop for solutions.
Why it matters for the ChatGPT funnel
Your buyer no longer starts on Google and lands on your site. They ask an assistant, compare options, and form intent before they ever touch your funnel. If your brand can only sell on a landing page, you are absent from the room where the decision gets made. The whole journey — discover, compare, decide, act — is collapsing into one chat window. Whoever can sell inside that window owns the moment. Everyone else just hopes for a leftover click.
How drio fits
drio is how you actually sell in that chat. It is an app the assistant can pick at the moment of intent, qualify the buyer, and book the meeting right there — no detour to your site. It turns the broad shift toward agentic commerce into booked pipeline you can measure, pay-per-lead.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT