Model Context Protocol (MCP)
MCP is the open standard that lets ChatGPT and Claude plug into outside apps and tools, which is how your brand can show up and act inside the chat
Model Context Protocol (MCP) is an open standard, started by Anthropic and now run under the Linux Foundation, that lets AI assistants like ChatGPT and Claude connect to outside apps and tools.
Think of it as the USB port for AI. One plug, and the assistant can pull live data or take an action inside the chat.
It's the wiring underneath every chatgpt-connector and claude-connector you see today.
Why it matters for the ChatGPT funnel
For most of your funnel, MCP is plumbing. You don't need to know the protocol.
What you need to know is what it unlocks. Before MCP, the assistant could only talk about your brand. After MCP, your brand can become a tool the assistant actually uses mid-conversation.
That's the difference between being mentioned and being picked. A buyer asks for a recommendation, the assistant reaches into your mcp-server, and a meeting gets booked right there.
How drio fits
You don't have to learn MCP. drio is the MCP app that gets chosen at the moment of buyer intent, and it books the lead inside the chat for you.
We handle the protocol, the auth, and the hosting. You bring the offer.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT