Lead Magnet
Something valuable offered in exchange for contact details — reimagined as an action a buyer takes inside the assistant.
A lead magnet is something useful you hand a buyer in return for their contact details — a guide, a calculator, a template, a free assessment.
The classic version lives on a landing page. The buyer trades an email for a download, and you start a conversation.
In the assistant, the magnet changes shape. It stops being a file to download and becomes an action the buyer takes right there in the chat — a quote, a fit check, a booked call. The value is delivered inside the conversation, not after a form.
Why it matters for the ChatGPT funnel
Your buyer now researches inside ChatGPT and Claude. They never land on your page, so the form never loads, and the trade never happens.
That demand leaks away unmeasured.
A lead magnet that works inside the assistant meets the buyer at the exact moment of intent. They get something useful, you get a contact, and the pipeline starts before they ever click out to a website. No page visit required.
How drio fits
drio turns the lead magnet into something the assistant can actually hand over. When a buyer asks about you in chat, drio gives them the quote, the assessment, or the booked meeting inline — and captures the lead in the same breath. It is lead capture in chat, built as the call to action that fires when intent is highest, so the value you offer becomes booked pipeline instead of an unread download.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT