Hallucination

A hallucination is when an AI states something false with total confidence.

It might invent a pricing tier you don't offer, attribute a feature to the wrong vendor, or tell a buyer you don't exist at all.

The model isn't lying. It's filling a gap in what it knows about you with a plausible guess.

Why it matters for the ChatGPT funnel

Your buyers now ask the assistant before they ask you.

If the answer is wrong, that's the version your prospect believes — and you never see it happen.

A hallucinated price scares off a qualified lead. A made-up limitation hands the deal to a competitor. A "they don't do that" erases you from the shortlist before a human ever lands on your site.

Showing up in AI answers isn't enough. Showing up accurately is what protects pipeline.

How drio fits

Trackers like Peec show you when an assistant gets your facts wrong.

drio works on the next step: instead of leaving the AI to guess, you give it a connector that returns your real, structured answers — current pricing, real capabilities, a live path to book a meeting. When the assistant pulls from your source of truth at the moment of intent, there's less room to make things up, and the convertible moment turns into a booked lead.