Entity SEO

Entity SEO is the practice of making AI engines understand your brand as a distinct "thing" — a known company, product, or person — instead of a loose bag of keywords.

The goal is recognition. When ChatGPT or Claude builds an answer, you want it to know your brand exists, what category you own, and why you belong in the reply.

Why it matters for the ChatGPT funnel

The buying journey starts with a question, not a search box. The assistant answers by pulling from the entities it trusts.

If your brand isn't a clear entity, you get left out of the answer entirely. No mention means no consideration, and no consideration means no pipeline.

Strong entity signals get you named. Getting named is how you earn a spot on the shortlist the buyer actually reads. It's the front end of generative engine optimization — being known before you can be picked.

How drio fits

Entity SEO gets you mentioned. drio handles what happens next.

Once the assistant names you, drio is the conversion layer that turns that moment into a booked meeting — an app the assistant can pick to capture the lead right inside the chat, while the buyer is still asking.