Multi-Turn Conversation
A back-and-forth chat where the assistant remembers earlier messages, which is exactly where buyers decide who to pick
A multi-turn conversation is a chat that goes back and forth, where the assistant keeps track of what was said earlier and builds on it. It's the opposite of a one-shot question and answer.
When a buyer asks ChatGPT "best CRM for small agencies," then follows up with "which one has the easiest onboarding," that whole thread is one multi-turn conversation.
Why it matters for the ChatGPT funnel
This is the part of the buying journey you can't see in Google Analytics.
Your buyer doesn't decide on turn one. They narrow, compare, and ask follow-ups across several turns. By the middle of the thread, the assistant has formed an opinion about who fits.
If you only show up on the first answer and vanish after that, you lose the deal in the turns that actually matter. The pick happens deep in the conversation, not at the top.
How drio fits
drio lives inside the thread, not beside it. When the conversation reaches real intent, drio is the app the assistant reaches for to book the meeting right there in chat. You keep showing up through the conversation turns where the choice gets made.
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT