Context Window

The context window is how much text an AI model can read and keep in mind at one time.

Think of it as the assistant's short-term memory.

Everything in the chat — the system instructions, the buyer's questions, the answers so far, and any data pulled in — has to fit inside it. It's measured in tokens, the small chunks of text models count instead of words.

Why it matters for the ChatGPT funnel

A buyer's chat is rarely one question.

They go back and forth, compare options, and narrow down before they're ready to act. All of that lives inside the context window. If your brand showed up early but the conversation drifts, you can fall out of mind by the time the assistant makes a recommendation.

The window also fills with the assistant's own reasoning and any connectors it calls. Space is finite. The brands that win are the ones still present, and easy to act on, at the moment of intent — not just mentioned once and forgotten.

How drio fits

You don't manage any of this.

drio runs as the connector the assistant reaches for at the buying moment, so when intent shows up, your brand is right there in the window — ready to book the meeting inside the chat instead of fading out of the conversation.