Token

A token is a small chunk of text an AI model reads and writes — roughly a word or a piece of one. Models don't see letters or whole sentences. They break everything into tokens, then predict the next one.

When you hear "this model has a 200K token limit," that's just how much text it can hold in mind at once.

Why it matters for the ChatGPT funnel

You'll mostly hear "token" in cost and limit conversations. The honest answer: it's under the hood, and you don't need to count tokens to win pipeline.

The one thing that matters: tokens are scarce. The assistant can only fit so much in its context window before it answers a buyer. That means it's choosy about what to pull in — your page, your data, your offer.

So the goal isn't more text. It's being the source worth the tokens at the moment of intent.

How drio fits

You don't manage tokens — drio does. When a buyer asks ChatGPT or Claude in your category, drio is the app that gets picked, surfaces your offer, and books the meeting right there in the chat. The plumbing stays out of your way. You just get the lead.