Conversation Turn

A conversation turn is one back-and-forth in a chat: the buyer asks something, the assistant answers.

That single round is the smallest unit of an AI conversation.

A buyer's research in ChatGPT might be ten turns long. Each turn is a fresh chance for the assistant to name a brand, compare options, or hand off to an app.

Why it matters for the ChatGPT funnel

Your buyer doesn't decide in one shot. They decide across turns.

Turn one is a broad question. Turn three is "which one's best for me." Turn five is "okay, how do I get started."

That last turn is the moment of intent — and it's where most brands lose. The buyer is ready, but there's no way to book a meeting without leaving the chat. The turn ends, the momentum dies.

If you only think in pages and clicks, you'll miss this. The action now happens turn by turn, inside the chat client.

How drio fits

drio lives in that high-intent turn.

When the assistant reaches the moment a buyer says "I'm in," drio is the app that gets picked and books the meeting right there — no tab-switch, no lost momentum. The turn that used to dead-end becomes a booked lead.