MCP Registry
A public directory where assistants like ChatGPT and Claude find and list available connector apps
An MCP Registry is a directory of connector apps that AI assistants can browse and offer to their users.
Think of it like an app store, but for the tools ChatGPT and Claude can plug into.
When you build an MCP server, a registry is one way your app becomes discoverable to the assistant and the buyer using it.
Why it matters for the ChatGPT funnel
Showing up in an answer is one thing. Being a tool the assistant can actually launch is another.
A registry listing puts your app on the shelf the chat client reaches for when a buyer asks to book, buy, or get help.
No listing means the assistant can mention your brand but can't hand the buyer off to you. That mention leaks out of your funnel.
A registry is plumbing for the same job connector engine optimization does on purpose: get picked at the moment of intent.
How drio fits
You don't have to wrangle registries, manifests, or listing formats.
drio publishes and maintains the connector that gets surfaced, so your app is there when the assistant goes looking, and the buyer books the meeting inside the chat.
Related terms
Win the answer, not just the ranking
drio turns the ChatGPT and Claude conversations your buyers are already having into booked calls. Build the app that gets you picked.
Sell inside ChatGPT